Merch, Memes and Marketing (MMM)

Drive Gitcoin’s product/protocol growth/adoption and success by creating and executing marketing strategies and campaigns


What ongoing activities is the role responsible for?

  • Brand Development

  • Market Research and Analysis

  • Marketing Strategy

  • Product Marketing

  • Lead Generation and Conversion

  • Marketing Analytics and Performance Tracking

  • Public Relations and Communication

Decision Rights

What decisions are reserved for this role?

  • Final implementation of all marketing plans (design, copy, content, etc.)

  • Naming of products (with advice)

  • Brand strategy and final visual direction (with advice)

  • Employment of any marketer or marketing-related role (designer, copywriter, etc.)

Evaluation Criteria

What measures or outcomes can be used to evaluate this workstream?

  • KPIs set at the beginning of the season

  • Feedback from other workstreams


What skills or experience are needed to perform within this workstream effectively?

  • Background in marketing, design and/or copywriting


How are roles within this workstream filled?

  • Two-way consent between the Workstream Lead and the candidate

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